Is a webshop worth it for your driving school?
Discover how a simple webshop can generate extra revenue alongside your lessons — without you having to process every booking manually.
More than just selling lesson packages
As a driving school owner, you're on the road all day. Meanwhile, your students are sitting on the sofa in the evening looking for a 20-lesson package, a theory book, or a standalone progress test. Without a webshop, you call them back the next morning — by which point they may have already booked with a competitor. With a webshop, you take payments 24/7 via iDEAL, even at 11 pm on a Sunday.
What can you actually sell online?
Think beyond a simple 10-hour package. Driving schools sell all of the following online with ease:
- Individual lessons and packages (10, 20, 30 hours)
- Theory courses and online practice packages
- Bookings for progress tests and practical exams
- Anxiety or BNOR exams
- Gift vouchers (popular with parents and for birthdays)
- Re-sit packages with a discount
Practical tips for getting set up
Use clear product pages for each package. Put the licence category (B, AM, A) at the top and state whether CBR exam fees are included. Offer instalment payments through a partner such as in3 or Klarna — this lowers the barrier for packages costing €1,500. Connect your webshop to your scheduling system, such as Rijschool Manager or StudyBytes, so that paid hours appear in the calendar automatically.
What's in it for you?
A driving school with 80 active students who each book an add-on once a month can process dozens of orders without a single phone call or payment request. You save time on admin and reduce no-shows, since pre-paid lessons are rarely forgotten. An added bonus: your dashboard shows you which package sells best, so you can sharpen your offering accordingly.
Want to see what a webshop like this could look like for your driving school — complete with iDEAL and integration with your lesson planning? Request a free sample shop and see it live in your own branding.